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JMatt

Get to Know JMatt

JMatt has become known for many different things, especially as it relates to the city of Milwaukee. More than just a resident, he’s also an event planner and host of HashtagMKE which brings together content creators and social media enthusiasts from around the greater Milwaukee area.

The Shepherd Express’ readers named JMatt as the Best of Milwaukee 2024 for Local Entrepreneur.

Milwaukee Content Creator

JMatt is a lifestyle content creator (or Milwaukee influencer to some) focusing on supporting local businesses within the city of Milwaukee. He doesn’t review, rank, or rate businesses, his goal is to provide locals with options from restaurants to retail and more.

Eventually, his success with content creation led to over 180,000 followers on TikTok and 17,000 followers on Instagram. Along the way he collaborated with brands like Red Bull, Subway, NASCAR, and Culver’s to name a few.

Another hobby of his is creating custom GIFs through GIPHY which has a total of over 400,000,000 views of his GIFs worldwide! You can browse through hundreds of his searchable GIFs through his verified account at @JMattMke.

 

If JMatt’s voice sounds familiar, that may be because he’s a former radio personality of 103.7 KISS-FM (up until April 2020).

Currently, beyond a content creator he’s also considered a social media coach, public speaker, and mental health advocate.

Mental Health Advocate

When it comes to his mental health advocacy, JMatt’s efforts started in January of 2017 when he was nominated to participate in the 22 Pushup Challenge. He was also one of the American Foundation for Suicide Prevention’s (AFSP) Lifesaver Ambassadors from April 2024 to June 2025.

The 22 Pushup Challenge was created long before JMatt joined in and spreads awareness of the 2013 statistic that portrays an average of 22 combat veterans that die by suicide daily.

Similar to the ALS Ice Bucket Challenge, if you participate you get to challenge someone new to participate. The 22 Pushup Challenge is intended to last 22 days; which to even JMatt’s surprise, he continued for nearly 8 years.

Videos of days 1 through 2,200 were posted to IG @JMattMke before he shifted the challenge on day 2,201 to a new IG account, @JMattADHD.

 

View this post on Instagram

 

A post shared by JMatt (@jmattmke)

JMatt made it to day 2,847 before he was forced to take a hiatus, he broke his collarbone in November 2024. Through the support of his community, friends sending videos of 22 pushups to post on his behalf, he added 11 more days (2,858) before taking a break to reevaluate.

Being a Lifesaver Ambassador with AFSP helped JMatt push himself to return to the 22 Pushup Challenge by May 2025, just in time for Mental Health Awareness Month.

On June 16, 2025, JMatt’s 2nd round reached 50 days and he’s kept going.

Overall, JMatt’s goal is to share resources. Text or call 988 for the Suicide and Crisis Lifeline (formerly known as the National Suicide Prevention Lifeline, 1-800-273-8255, which is still active).

While he may not call himself an influencer, he’s a very active content creator in the city and for mental health.

To collaborate with JMatt, message him on social media at @JMattMke (TikTok, Instagram, Facebook, YouTube Shorts, Bluesky, and Snapchat)!

Additionally, if you’d like to collaborate with the HashtagMKE brand, we have a few ways you can get involved.

JMatt: Features + Interviews

2025

2024

2023

2022

2019-2021

JMatt: Mental Health Features

JMatt: Mentions in the News

JMatt: Awards + Nominations